Reflections on the 1-year anniversary of launching my author platform
Heeding the advice of Jane Friedman, I launched my author website and my presence on Instagram and Substack a little over a year ago. Since I don’t have a publication date for the first novel in my dystopian sci-fi trilogy yet, my goal has been to connect with other writers and potential future readers. And to learn, learn, learn.
But while I’ve definitely learned a ton, I’m not chasing the algorithm or using AI to auto-generate content. If I learned anything from building my author platform for my nonfiction book series, Email Marketing Rules, it’s that I’m at my best when I’m just myself. I’m not the flashiest or loudest or most entertaining, but people trust me to tell them the facts and share opinions that are rooted in facts and research.
So, I’m just trying to share the things that I’m genuinely excited about and interested in as I pursue my goal of publishing my first novel and becoming a better writer. If that resonates with you, great. If not, c’est la vie.
One of the things that’s been really fascinating to see is that very different content rises to the top on different platforms.
My most-liked Instagram posts
I recently celebrated reaching 1,000 followers on Instagram, where folks most appreciate updates on how my author journey is going.
- WIP update (and here’s the latest WIP update)
My most-read articles on Substack
I’m struggling to find my people on Substack, but the people there have a clear preference among all the content I’ve published.
My most-searched blog posts
My author website, ChadSWhite.com, has attracted people with the widest variety of interests.
To explore all the content I’ve published so far, visit my blog, From Nonfiction to Fiction, at ChadSWhite.com.
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