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Book review: ‘Understanding Show, Don’t Tell (And Really Getting It)’ by Janice Hardy

Chad S. White on January 31, 2026

This is a book my developmental editor recommended to me after reading my manuscript. I apparently had some opportunities to tighten up my third-person close perspective—and I’ll tell you, this book really helped me understand where I wasn’t quite nailing it.

Now, the book includes an appendix that lists all of the common red flag words that indicate you may be telling instead of showing. However, you won’t need to rely on that, because the book does such a great job of explaining telling versus showing that you’ll be able to easily recognize it when it’s happening.

The title promises that you’ll “really get it” and, for me, that was 100% the case. I give it 5 stars, 12 dog ears, and 2 Post-its.

It’s really about closeness to the POV character

It’s not that telling is bad all the time. Depending on what you’re trying to convey, sometimes a bit of telling can be faster and less awkward than showing. However, telling creates distance between the reader and the point-of-view character. It does that primarily by injecting the author in between the reader and POV character. That’s not ideal, because today’s readers want to occupy the POV character as much as possible.

Dialogue is the most natural way to show, not tell. I have a firm handle on that.

Description is another way to show, but the key is to filter the description through your POV character so their attitudes, tastes, and preferences color what’s being described. I wasn’t doing that all the time. In some cases, I just needed to remove tags like “he sees” and “she hears” and just describe the things seen and heard.

And the final way to show is through internal dialogue. I was the least consistent at using this tool.

A few things happened when I did an editing pass with a focus on using those three methods of showing, not telling:

My descriptions became more interesting because they also helped readers understand the POV character better
Replacing “told” reactions with internal dialogue led to more unique and colorful reactions that felt more organic and in the moment
Chapters got little tighter, with the manuscript dropping around 3,000 words overall

That may not sound like many words to cut from a 90,000 word manuscript, but it’s amazing how much faster a chapter reads when you take two unnecessary words out of this sentence and replace three okay words with great words in the next paragraph—and do that again and again and again.

Book review: ‘The Writer’s Journey’ by Christopher Vogler

Book review: ‘Story’ by Robert McKee

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AI is making these author scams more pernicious

Chad S. White on January 23, 2026

Because they crave attention for the books they’ve worked years on, authors are perpetual targets of scams—and AI is making author scams all the more dangerous. In recent months, I’ve encountered many of the most common ones, including these four types.

1. Book promotion services scams

These prey on authors’ fears that their book is being overlooked. Here’s an email I received about my nonfiction book, Email Marketing Rules. The opening paragraph uses AI-generated text that pulls from my book description and bio (probably from Amazon).

2. Book review scams

Every author wants more book reviews, whether they’re on Amazon, Barnes & Noble, or Goodreads, or by an influencer on social media. I recently followed back a book reviewer on Instagram and was immediately DMed about book review opportunities and cost. That’s fine and, honestly, expected. But then the reviewer claimed they’d already read my book and asked if they could send me a review to look over. And without me responding, they sent me a lengthy review the next day.

Now, the review is spot on. I don’t take any issue with that. But I’m not so full of myself to think this person had actually read my book already. And if they had by chance, no one would proactively invest time in writing a review before knowing if they have a paying customer. But spending a minute to write an AI prompt? Sure. You might proactively do that.

As much as I want more reviews and social media mentions, I want them by real live people who read my books and enjoyed them.

3. Book club scams

These scams have been a frequent topic of conversation in The Authors Guild forums, which are a great resource for new and veteran authors. I received this email purportedly from Kate at UK Book Club. Now, UK Book Club is real, and one of the moderators is indeed named Kate.

However, you might notice some odd things about this email. For instance, the email address is a Gmail address. That’s a common red flag. But also, the Gmail username is katemoderatoor with two O’s. A strange choice. The email itself is full of punctuation errors, including missing commas, apostrophes, hyphens, and a question mark on the closing and crucial sentence.

Oh … and the subject line appears to include an AI prompt with instructions to not use any dashes—you know—because em-dashes are a sign of AI usage. The irony.

4. Outreach from fake author accounts

These accounts follow you and then, if you follow them back, build up a rapport via DMs. Only later do they encourage you to use scam promotion services, scam representation, or something else, which are often pitched as the secret to their success.

I was approached by a fake Lionel Shriver. I’ll confess I’d never heard of her, and her follower counts were similar to mine. But when I followed her back, she quickly DMed me, asking me a question that was readily answered by my profile. So, I did a little research, recognized it as an impersonator account, and unfollowed the account. Apparently, Instagram has also recognized that it’s an impersonator account, because it’s been removed.

While AI didn’t play a noticeable role in my interaction with the account, I’ve heard of cases where AI auto-replies if you respond to the initial outreach. If you’re uncertain, try replying in a foreign language. An AI won’t miss a beat and will respond like nothing unusual has happened.

Of course, there are many more forms of author scams, including fake offers of representation. The January/February 2026 Writers Digest magazine had a doozy of a scam, where a Big Five publisher offered to publish your book. All you had to do is sign on with a particular favored agent … which charged a client fee.

Other times, it’s not an outright scam. Instead, you’ll pay for something that should be free or pay way too much for the little you receive, such as entry fee for an award with zero clout.

In the years ahead, AI tools will make it easier for scammers to target authors and harder for authors to quickly recognize the danger. If you’re not already, be suspicious of everything—especially anything that has the slightest whiff of being too good to be true.

Additional resources about author scams:

Writer Beware

The Authors Guild: Publishing Scam Alerts

Reedsy: Book Publishers to Avoid: 5 Types of Shady Companies

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Why my blog and Substack are called ‘From Nonfiction to Fiction’

Chad S. White on January 17, 2026

Every blog and Substack needs a good name. For mine, “From Nonfiction to Fiction” is the perfect name because it works for multiple reasons.

1. It’s about my journey from a nonfiction writer to also being a fiction writer.

Since 2013, I’ve published five nonfiction books about email marketing, which is the core of my day job in the digital marketing industry. But since 2018, I’ve been working on a dystopian sci-fi trilogy, as well as collecting notes on other potential novels. My latest work-in-progress update.

2. It’s about the nonfiction books about writing fiction I’m reading.

Since I don’t have a degree in creative writing, I’ve had to educate myself by reading more than 40 books on novel writing and publishing. I’ve been gradually sharing book reviews of my favorites, along with how they’ve influenced my writing. And those books are in addition to subscribing to Writer’s Digest magazine and lots of Substack newsletters (here are my faves).

3. It’s about the role of my life in my fiction-writing.

All of my other novel ideas are rooted in the traumas and struggles of my life. After all, they say to write what you know. For example, my dystopian sci-fi trilogy is inspired by my daughter, Samantha, who we lost in the third trimester when my wife suffered a splenic artery aneurysm, which nearly claimed her life, too.

My story is about a family decades in the future that suffers a similar loss, but the daughter that is thought to be lost isn’t dead. While separated from her parents, she becomes—after many struggles—a badass. She’s the heroine of my story and, together with her partner, she saves the world from a horrible fate.

If you’re not already, I hope you’ll follow my journey from nonfiction to fiction by subscribing on Substack.

How to generate writing momentum

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My favorite Substack newsletters on publishing

Chad S. White on January 10, 2026

Substack has a strong community of authors, editors, literary agents, and publishers. Here are some of my favorite Substack newsletters on publishing:

The Shit No One Tells You About Writing
by Bianca Marais, Carly Watters, and CeCe Lyra

These talented ladies create a lot of great articles about craft, in addition to doing interviews with authors. I particularly appreciate the pull quotes they include in their newsletter. I find inspiration from those even when I don’t get around to listening to the full interview.

I quote Paula Saunders’ interview with The Shit No One Tells You About Writing in Why are we trying to discourage aspiring novelists from publishing?

Counter Craft
by Lincoln Michel

I enjoy Lincoln’s musings on the publishing industry and his interviews with authors. He’s very down to earth, but also uses words like panopticon. Respect.

I quote Lincoln in Confession: I love physical books.

Craft with Kat
by Kat Lewis

Kat provides clear advice on tactical writing issues, often breaking issues down one by one. She gets bonus points for her series of articles on The D&D Method for Better Character Development.

The Creative Shift
by Dan Blank

Dan writes about book marketing and connecting with readers. I particularly enjoyed this article about clarity. Dan gets bonus points for sending 1,000 weekly newsletters over 20 years. Email respect.

Other Substack newsletters on publishing I recommend

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Confession: I gained 15 lb writing my first two books

Chad S. White on January 3, 2026

Writing books is a long-term commitment to a solitary and sedentary activity. If you have a sedentary day job like me, then it can be a double-whammy for your health, as well as your social life.

Weight gain

After collecting notes for more than a year, I wrote my first book in an intense 3-month stretch. The 214-page first edition of Email Marketing Rules consumed nearly every night and every weekend. I gained 5 lbs. during the writing of it.

The second 322-page second edition of Email Marketing Rules took more than 6 months of nights and weekends to write. I gained 10 lbs. this time around.

It wasn’t just that I was sitting for 12+ hours a day. It was also that it was a series of sprints—pushing to get a draft out to beta readers, pushing to get a round of edits done, pushing to get the jacket copy finished, and on and on. For me, hitting those deadlines meant lots of caffeine and sugar to fuel late nights.

Neglect of family commitments

At the same time, I also bowed out of various family outings and pushed more household responsibilities onto my wife Kate. She was understanding with the first book, but not so much with the second.

Kate is super-understanding and supportive, but it’s fair to say that, after 6 months of shouldering an outsized percentage of parenting and household duties, she was pissed. She also knew this wasn’t my last book.

I vowed to do better. I promised not to opt-out of family activities and to wrap up evening writing sessions by 9-ish. For the three subsequent nonfiction books I’ve published and two fiction books I’ve written, I’ve kept my word.

That has required longer time-horizons for books, but I think more planning and development has been better for the quality of my books as well. And it has certainly been better for my health, as I was able to drop all the weight I’d gained.

Resolve to write healthier

Some activities like writing can be hard on your body. Both real and self-imposed deadlines can make them even harder. As you set your goals for the year ahead, make sure you’re not unintentionally sacrificing your health or family responsibilities.

Related posts:

Confession: I love em-dashes

Confession: I love physical books

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Happy Holidays!

Chad S. White on December 24, 2025

Whatever you celebrate, my family and I wish you all the best this holiday season!

In our family, one of our favorite things about the holidays is decorating our Christmas tree. That’s because all our ornaments are mementos from life events and our travels. For instance, when I was scouting book locations in Nashville this fall, we visited the Country Music Hall of Fame and picked up a platinum record ornament there.

Book-related ornaments and memories

A number of our ornaments are book-related. In the picture below, you can see four of them, including one based on the view of the Library of Congress’s dome from below. We toured the Library of Congress in 2023 during a vacation to DC. There, we saw where they keep the rare books, a location that was featured in the movie National Treasure.

Clockwise from top: ornaments from the Library of Congress, Planet Word Museum, Hans Christian Andersen Museum, and Poe Museum

Also on that trip to DC, we visited the Planet Word Museum, which has some great exhibits about languages around the world. My favorite exhibit broke down the origins of English words that came from Latin, French, German, Greek, and other languages. There, we got an ornament made from folded pages from Shakespeare’s A Midsummer Night’s Dream.

This past January, I had the opportunity to speak at a conference in Odense, Denmark, which is home to the Hans Christian Andersen Museum. I hadn’t read any of his stories since I was a kid and was shocked by just how many children’s classics he’d written. They include The Little Mermaid, The Steadfast Tin Soldier, and The Ugly Duckling, which I learned was autobiographical. At the museum, I got a glass Hans Christian Anderson book ornament.

And lastly, during a road trip to North Carolina from Boston in 2024, we stopped in Richmond, Va., to visit the Poe Museum. He had a tough childhood and, to my surprise, was into astrology and space. There, we got one of our coolest ornaments. On one side are angels and the other (shown in the photo) are skulls and ravens.

I hope you made some good memories in 2025 and wish you good fortunes in 2026!

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What I got back from my developmental editor

Chad S. White on December 19, 2025

Six weeks after handing my debut novel off to my developmental editor, Chersti, I’ve got feedback that will drive the next few rounds of edits. Here’s what I received:

35-page developmental review letter

This letter discusses my novel at a high level, delving into:

The writing and story’s strengths. For example, my story’s high-concept premise has a lot of potential; it has plot twists and reveals that will surprise the reader; and the worldbuilding is fantastic with solid depth.
The writing and story’s areas for improvement. For example, the story has pacing issues; the plot needs to be better framed around the overall premise; and blocking issues during the action scenes make it harder for the reader to visualize what’s happening.
The ideal audience for the book. Category: Commercial. Audience: Adult. Bracket: Teens + 20-somethings + Adults. Genre: Science Fiction. Subgenre: Near Future Dystopian.
The plot and structure. It dissects the story’s three major plotlines, pointing out opportunities to clarify, improve, and simplify.
Plot holes, of which there are only a few minor ones.
The premise. It compares the jacket copy I provided to the story itself.
The stakes. While the stakes I created are present and high, it recommends ways to emphasize those stakes.
The story’s beginning. I’ve rewritten and edited chapter 1 more than any other part of my novel … and I have more work to do there. It’s so hard to nail the opening, because there’s just so much to set up.
The main characters, including their goals, development, and hero moments—and how all of that ties into the overall story question.
The setting and descriptions, which are conveyed well with good details, except in chapter 1. (womp, womp)
The theme. While my subthemes are clear, my main theme is less so.

Nine articles, plus other recommended content

To help me better understand how to fix some of the issues in my novel, my developmental editor also gave me nine articles. Beyond that, she suggested watching a particular Star Trek episode and the show Pluto, each paying attention to particular elements. She also suggested reviewing two books on novel writing I’d previously read, and reading four additional books on craft.

In-line edits

These aren’t copyedits, but notes on specific spots where the narrative gets confusing, where more details are needed, character motivations need to be clarified, etc. I’m making my way through these now.

The opportunities highlighted in-text will join the list of 43 to-dos I compiled from the developmental review letter. Most require edits in particular moments in the story, but a few are global edits that will require their own rounds of read-throughs. Nearly all of the feedback is addressable, but a few items would seriously impact the plots of books 2 and 3 in the trilogy. When I sit down with my developmental editor in a month or two for a consultation, our conversation will focus on those trickier items and how to find the least disruptive fixes.

Overall, I’m thrilled, as there’s nothing terminal in the feedback.

Book manuscript format guidelines

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Why I use my middle initial: Meet my googlegangers

Chad S. White on December 12, 2025

When I got married 19 years ago, there were 15 other Chad Whites on the Bed Bath & Beyond wedding registry. Soon after, I started running into some of those Chads … on Google.

If you google “Chad White” you’ll see that I’m up against some pretty popular Chad Whites. Those sharing page 1 of the Google search result with me include:

Chad White, an adult film star with 67K followers on Instagram
Chad White, an underwear model and actor with 183K followers on Instagram
Chad White, a chef who competed on Top Chef and has 7.8K followers on Facebook

The other Chad Whites that appear on page 1 of Google search results with me

I’ve consistently ranked behind those first two for as long as I can remember. And considering the NSFW nature of their content, I saw it as … problematic for my personal branding. (No offense, other Chads. Live and let live.)

Rebranding as ‘Chad S. White’

I got the idea to add my middle initial to my name from New York Times bestselling author Jay Baer, who was Jason Baer when I first met him around 15 years ago. At the time, there were at least two other better-known Jasons in the digital marketing and customer experience industry. However, there were no well-known Jays. So, he took on the nickname to separate his personal brand from the other Jasons.

I made the shift to Chad S. White with my third book. It took some effort to get Amazon and others to merge my previous books and “Chad White” author bios with “Chad S. White,” but it wasn’t too painful.

Now, my authorship is not only clear on Amazon, but Google results for “Chad S. White” only show information about me, including an Overview, links to my LinkedIn and X accounts, headshots, a YouTube clip, and more.

Searching 'Chad White' versus searching 'Chad S. White'

ChatGPT is also crystal clear about who I am when my middle initial is used. Amusingly, it included this note at the end of its answer when I asked it what it knew about me:

“If you meant a different Chad White (e.g., the chef from Top Chef or another public figure with the same name), let me know — there are several other notable individuals with that name.”

Is your personal brand tangled up with others?

Who are your googlegangers? Are they in the same industry as you or in related industries that may cause confusion? Are they involved in industries or activities you’d rather not be associated with? Do they hold views you’d rather not be associated with?

If you have concerns, consider taking greater ownership of your personal brand by rebranding. Who would you be competing with in Google results if you …

Added your middle initial to your name?
Added your middle name?
Went by your middle name instead of your first name?
Went by a nickname instead of your first name?
Went by your first and middle initials?

If you’re fortunate enough to have a unique name, or even just an uncommon last name, be thankful.

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Using unconventional formats, in small amounts

Chad S. White on December 6, 2025

Unconventional formats are story structures that eschew the typical narrative flow of traditional formats, such as the three-act play, the Hero’s Journey, or Save the Cat. They are often less concerned with chronological time flow. And they can allow for modes of communications that are much more casual or much more formal, which can be more revealing or less revealing, depending on the device used.

Unconventional formats include vehicles such as:

Letters, postcards, emails, and DMs (epistolary novels)
Diary entries
Obituaries
Blog posts
Social media posts and forum threads
AI prompts and outputs
Outlines
Transcripts and scripts
Legal forms
Police reports, disciplinary reports, case reports, and progress reports
Recipes
Instruction manuals
Lists

How I use these in my sci-fi trilogy

While entire stories can be written in these unconventional formats, I’ve enjoyed weaving them into my sci-fi trilogy (Project T.A.G.) to change up the storytelling mode. For instance, in book 1, a messenger delivers a letter that a character reads, reacting to every few sentences. Later, the MMC writes a letter home, commenting to himself as he goes about all the details he’s not including.

In book 2, the MFC struggles to write a letter to her father, saying too much and then editing it down to its simplest, irrefutable core. That rewriting process shows readers details and feelings that would have otherwise stayed hidden had only the final letter been included.

In book 3, one of the antagonists edits video content, including using strikethroughs to indicate word changes in the script. And later, to show the passage of time, one of the government leaders reads monthly tournament ranking reports—which is what I’m working on right now.

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Meet the author

Chad S. White on November 24, 2025

Wordle player

I hit 1,000 Wordle games played just this past week. My starter word used to be “stare,” which gave me my only “Wordle in 1” badge. However, after losing to several –er words, I changed my starter word to “taser.”

My Wordle stats when I hit 1,000 games played last week

Broadway in Boston season ticket holder

My wife Kate and I met and fell in love in New York City and frequently went to Broadway shows. For nearly our entire time in Boston, we’ve been season ticket holders of Broadway in Boston. Some of my all-time favorite shows: The Producers, Avenue Q, The Book of Mormon, Hamilton, Fun Home, and Six.

Fan of IKEA bookcases

We have more than a dozen Kallax bookcases around our house. And those are Markor bookcases behind me in all my book review videos.

Visited Berlin

In January, I visited Berlin for several days with my eldest son Ben. We went to the Stasi Museum, Berlin TV Tower, Berlin Cathedral, The Memorial to the Murdered Jews of Europe, Checkpoint Charlie, the Berlin Wall, and more. I was most struck by how Germans didn’t try to hide their dark history. They want it out in the open so no one forgets.

Below are pictures of sections of the Berlin Wall.

Related posts:

About the author (Aug. 17, 2025)

Join me on my writer’s journey from nonfiction to fiction

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