Books

Email Marketing Rules (4th edition)

The most comprehensive email marketing book from the most prolific email marketing author helps you master the most misunderstood marketing channel. 

Updated and greatly expanded, the 4th Edition of Email Marketing Rules demystifies this vital channel, guiding you through its complexities to find the best execution for your brand—the one that serves the needs of your business and the needs of your subscribers.


“The only guide to email marketing success you’ll ever need.”
—JAY BAER, Founder of Convince & Convert and 6-time author of Talk Triggers and Hug Your Haters

“Chad is one of the email marketing greats.”
—ANN HANDLEY, Chief Content Officer at MarketingProfs and author of Everybody Writes (2nd Ed.)

“Get going, because email marketing is more critical today than at any time in our history.”
—JOE PULIZZI, Founder of the Content Marketing Institute and The Tilt, and 7-time author of The Content Entrepreneur and Epic Content Marketing